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Storytellers of Canada - Conteurs du Canada is proud to present The Business of Storytelling Workshop Series


Storytellers of Canada - Conteurs du Canada is proud to present

The Business of Storytelling Workshop Series


Over the next five months, we are excited to offer Storytellers of Canada – Conteurs du Canada members a series of free workshops on the business-side of storytelling. Topics will cover everything from copyright and intellectual property, to taxes and grant writing, to promotion and marketing.


All of these workshops are FREE to Storytellers of Canada – Conteurs du Canada members! Access to this program is a benefit of SC-CC membership. If you’re unsure of your membership status, contact us at or 647-532-2445.


Registration for the first three workshops is open now! Visit our Eventbrite page to register or use the links below. Registration for the last two workshops will open in the New Year.


Copyright and Intellectual Property Law with Christene Hirschfeld

Saturday October 16, 2021 – 1:00-2:00 pm Eastern Time (find your time zone here)

*Registration is open on Eventbrite! See below for more details about the workshop*


Grant Writing Success for Storytellers with Mary Ann Anderson

Saturday November 13, 2021 – 2:00-4:00 pm Eastern Time (find your time zone here)

*Registration is open on Eventbrite! See below for details about the workshop*


Notes from Newfoundland: Storytelling in the Tourism Industry with Dale Jarvis

Saturday January 22, 2022 – 1:00-3:00 pm Eastern Time (find your time zone here)

*Registration is open on Eventbrite! See below for details about the workshop*


Taxes for Storytellers with George Opacic

Saturday February 19, 2022 – 2:00-3:00 pm Eastern Time (find your time zone here)


An Introduction to the Business of Storytelling with Kathy Jessup

Saturday March 12, 2022 – 1:00-3:00 pm Eastern Time (find your time zone here)


Ces ateliers sera en anglais; toutes nos communications à ce sujet seront donc, elles aussi, en anglais. Mais vous aurez bientôt des nouvelles d’une série d’ateliers sur l’entreprise francophone en 2022.


These workshops will be conducted in English, and all future communications about the series will also be in English. We are planning to have a Francophone Business of Storytelling series in 2022.



About the Facilitators

Christene Hirschfeld

Christene is a Partner and lives in Queensland, Nova Scotia. Her practice focuses on business and intellectual property law. She is often invited to speak on intellectual property, as well as various aspects relating to business law including financing, governance and other topics. Christene provides advice to clients on business structures, privacy and matters relating to copyright and trademark. Outside of work, Christene lives on a small farm with horses, chickens, dogs and homing pigeons. Christene has received the ICD.D designation from the Institute of Corporate Directors, and has been included in the publication The Best Lawyers in Canada since its first edition in 2006.  She was named Best Lawyers’ Halifax Information Technology Law “Lawyer of the Year” in 2014 and 2020, and was a recipient of a Lexpert Zenith Award “Celebrating Women Leaders in the Legal Profession”.


May Ann Anderson

Mary Ann S. Anderson is a Vancouver-based arts administrator, who has worked in the local cultural community since 1989. A graduate of the University of Toronto’s Arts Administration Program, Mary Ann has been the Executive Director of a number of organizations, including arts service groups, galleries, artist cooperatives and municipal government agencies. Mary Ann has considerable experience in public fundraising, and in the development of fundraising plans; in addition, she was responsible for the delivery of the North Vancouver municipal granting program working with 50+ arts organizations over the course of 12 years. She has forged successful relationships with funding agencies across the country in the course of her career. Mary Ann is the founder of Little Dog Creative Consulting, which provides consulting services for a variety of clients in the areas of arts management, organizational planning, capacity building and public fundraising. You can learn more about Mary Ann's work here:


Dale Jarvis

Dale Jarvis is a storyteller and professional folklorist living on the island of Newfoundland. By day he is the Executive Director of Heritage NL, working with communities to safeguard local historic places and intangible cultural heritage. By night he is the proprietor of the St. John’s Haunted Hike ghost tour and raconteur of local tales. Dale tells ghost stories, stories of the fairies and little people, tales of phantom ships and superstitions, and legends and traditional tales from Newfoundland, Labrador and beyond. His repertoire is unique in Canada, including long-form folk and fairy tales from the island, with a wide-ranging knowledge of local legends, tall tales, and myths. Author of several books on regional folklore, he is a tireless promoter of local culture and oral history. You can learn more about Dale here and follow him here:


George Opacic

George Opacic is the publisher‐owner of Rutherford Press, the past president of the Federation of BC Writers, and an instructor at Langara College, Vancouver, and Rahnama College in Tehran. He has also lectured at UBC and Capilano universities. George has provided consulting services in HR, Lean Management, and Organizational Improvement to businesses across North America, France and England, as well as Japan, Hong Kong, Singapore and Malaysia. He currently operates numerous websites for associations and continues to write code for their required applications. You can learn more about his work at


Kathy Jessup

Edmonton children’s writer and storyteller Kathy Jessup has been entertaining audiences since she first learned to talk. Over the years she’s performed her original stories and world folktales in schools, libraries, concerts and festivals across Canada and internationally. Kathy’s stories and articles have appeared in various publications including the children’s magazine chickaDEE, and the Alberta Centennial anthology Under the Wide Blue Sky: Alberta Stories to Read and Tell published by Red Deer Press. Kathy’s CD LISTEN UP: Tellable Tales for Hungry Ears was recommended by the Canadian Children’s Book Centre as a top choice, and she has additional stories on CDs produced by T.A.L.E.S. (The Alberta league Encouraging Storytelling). When Kathy is not telling stories, she keeps busy with a number of different workshops including her very popular writing workshops for children, and storytelling/performance workshops for all ages. Kathy also presents at Teachers’ Conventions, Professional Development Days, literacy events, and for a variety of organizations. You can learn more about Kathy here:


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Registration for the first THREE workshops is open now!


Copyright and Intellectual Property Law with Christene Hirschfeld

Date: Saturday, October 16, 2021

Time: 1:00 – 2:00 pm Eastern Time (find your time zone here)


Register on Eventbrite

About the Workshop

Copyright law can be complicated! Join Lawyer Christene Hirschfeld as she reviews the rules around copyright as well as some recent cases which may be particularly relevant to storytellers.  The information in this workshop will help you protect yourself from potential legal action, and also protect your work.


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Grant Writing Success for Storytellers: A ‘how-to’ for winning at the grant game with Mary Ann Anderson

Date: Saturday November 13, 2021

Time: 2:00 – 4:00 pm Eastern Time (find your time zone here)


Register on Eventbrite

About the Workshop

Writing a successful grant application can often be a challenge – both for long-time applicants, as well as newcomers to the process. Funding guidelines priorities can often be challenging to decipher, and with an increasingly competitive grant environment can make success even tougher to achieve.


For storytellers who need some guidance on where to find funding opportunities and how to successfully apply for a grant, this is the workshop for you. Facilitator Mary Ann Anderson (Little Dog Creative Consulting) will translate what the funder really means in their guidelines language, identify ‘red flag’ language to avoid, and go through the best ways to make your application speak directly to what each funder is looking for. The workshop will provide a clear road-map to creating a successful application – for both first-timers and long-time grant recipients.


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Notes from Newfoundland: Storytelling in the Tourism Industry with Dale Jarvis

Date: Saturday, January 22, 2022

Time: 1:00 – 3:00 pm Eastern Time (find your time zone here)


Register on Eventbrite

About the Workshop

For over 20 years, Dale Jarvis has been leading tourists through the hilly, twisting streets of St. John’s. Along the way, using history, humor, old-fashioned storytelling, and emerging cell phone and smartphone technologies, he has introduced thousands to the stories of Newfoundland.

In this two-hour online workshop, Dale will share his take on identifying and creating income opportunities as a storyteller.  Dale will guide you through the process of how he created his own storytelling-based tour, from high tech to no tech, with insider secrets, tips for dealing with local governments, suggestions for project focus, and always with an eye to turning a love of stories into a rewarding small business. The workshop will also cover how Dale approaches marketing, promotion, and social media, and how he interacts with public spaces and storytelling in varied indoor and outdoor locations.

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